Sony’s recent advertising campaign is hitting the airwaves and it’s how should I say, hmm, oh yeah, arrogant. I’m probably just reading too much into it, but, it seems to me that Sony is basically saying that we’re all little consumer sheep sitting and waiting anxiously to throw several month’s rent at them in exchange for their next gaming system. But that’s ok, Sony always has some top notch marketing and they’ve made up for my perceived insult by including a brilliant track by Brian Eno in a recent-ish Canadian commercial. The track is “An Ending (Ascent)” from the album “Apollo: Atmospheres and Soundtrack” (Playthrough’s #1 Eno favorite album) by Brian Eno, his brother Roger and Daniel Lanois, which has also been featured in many movies in recent years.

Watch the Canadian PS3 is coming (to bankrupt you) after the jump..
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I’m totally looking forward to Marvel: Ultimate Alliance and you can be sure I’ll be getting this for the Nintendo Wii and loving every muscle-tearing moment of it. First, the game features just about EVERY important character in the Marvel Universe (get it?), with 20 playable characters available straight from the start and 120 more unlock-able throughout the game. Second, not only are all of these amazing characters playable, but you can actually custom create your team of heroes, creating the ultimate, dynamically switchable team (Wolverine, The Punisher, Spider Man and Thor on one team, oh man). The gameplay takes you through missions, huge melee brawls and even recreations of legendary Marvel battles throughout the history of Marvel. The game looks brilliant and will be released for every major next-gen platform, which will fit right at home with my Wii60 collection.

Watch gameplay videos for Spider Man, Thor and Mr. Fantastic after the jump..

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Dolby Labs announced today what it’s support for the Nintendo Wii and Sony PS3 consoles will be. The Wii will utilize Dolby’s Pro Logic II, giving audiophile Wii fans a bit of a shot, but, inline with Nintendo’s stance on gameplay over technology. Dolby PLII is a non-digital, “5.1″ technology which is currently used by the last generation consoles as well as the Microsoft 360. The Sony PS3 naturally will be a different story. Costs be damned, Sony went all out, including Dolby Digital 5.1 surround sound for games and Dolby Digital with Dolby TrueHD for 7.1 channels of pure Blu-Ray movie playback bliss, for those who decide to sell a kidney in order to actually buy the thing.

Read more: Dolby Labs announce support for Nintendo Wii and Sony PS3

Sega’s Virtua Tennis is a legend in the world of tennis sports titles, first appearing in arcades in 1999, being ported to the Dreamcast, PC, and PS2 over the years. Sega’s latest in the series, Virtua Tennis 3, is currently under development for the PS3 and Xbox 360, as well as for arcades, which is using Sega’s powerful Lindbergh platform. Recently, legendary French gaming site, Jeux France, revealed a handful of high resolution screenshots of Virtua Tennis 3, which show a brilliant looking game, with extremely realistic character models, highly detailed texturing (that hair!!) and some nice looking sweat!

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I have absolutely no clue what Afrika for the PS3 is about, but it looks amazing as one would expect for a next-gen title. The only problem is I’ve not found much information on what exactly the game will be like, if a game at all. At first look, I’d take an uneducated guess and state that it looks to be similar to Wildlife Tycoon: Venture Africa for the PC/Mac, which is an interesting concept for a next-gen console. Anyone able to shed more light on this?

Watch the trailer after the jump and be impressed..

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Europe gets screwed again, this time with Sony delaying the EU launch of the PS3 due to manufacturing time constraints (screw Blu-Ray, seriously) and PAL conversion delays. The Sony PS3 will continue as planned with a November release in the US and Japan, following with a March 2007 release in Europe, Russia, Australia and everywhere else on Earth. Sony have also delayed their “This is Living” short-films for the EU territories, since naturally there’s no need to start the marketing so soon. We’re dead set on the Wii60 bundle personally, so it doesn’t quite effect us, but this is certainly more bad press for Sony, which has been stumbling all over the place with this launch and there are still rumours of 1st party devs not even having final dev-kits floating around.

Read more: Sony delays EU PS3 launch

Sony Europe recently released a video trailer launching the advertising campaign for the PS3 and it’s new slogan, This is Living. Though I often find myself asking that same question, I find that the video, while a beautiful work of cinematography, doesn’t give much information at all about the PS3. There appears to be 6 short films being launched throughout Europe over the coming weeks, promoting the PS3 and it’s slogan, though, whether any of the videos will actually show anything interesting that remains to be seen. I know that Sony’s award-winning marketing efforts have always been top notch, but, I personally am a little tired of feeling as if Sony just expects me to buy in, without really giving me a reason to.

Watch the trailer after the jump..

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