DING DING DING. In what will probably be their most expensive marketing campaign ever, Nintendo has stated that they will spend more than $200 million USD in order to market the Wii console. With Nintendo’s success with the DS handheld and their profit on every piece of hardware sold, Nintendo has built a nice little war chest in order to compete against the new PS3 from Sony and Microsoft’s Xbox 360. 80% of the marketing spend will go towards adult markets, also marking a shift in strategy for Nintendo, which is trying to broaden it’s appeal among adults as the gaming market ages and younger consumer tastes continue their shift towards the mature market. Nintendo is projected to shift over 1.2 million units of the Wii this holiday season, with projections of only around 500,000 units for Sony, thanks partially to the manufacturing difficulties of Blu-Ray components. It’s also not helping Sony that their new console is over priced and their image among many gamers is severely damaged after months of public relations mis-steps.

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