Sony: Europe doesn’t mind being shafted on release dates
October 6th - No Responses


Sony really cares about Europe

Wow, no matter what Sony does, it really seems like they want the upcoming PS3 launch to fail miserably. With more and more worries being expressed throughout the industry regarding the PSP’s slow decline and the upcoming PS3 launch, one would think Sony would have already locked-in their united message for the future of their gaming division. Not the case it seems, since everytime a Sony rep opens their mouth they somehow end up with their foot placed firmly inside. This time it’s SCE Worldwide’s European VP Jamie MacDonald, whose recent interview with GamesIndustry.biz brought this pleasant little nugget out for the Europeans:


Q: What would you say to consumers who like Sony and want to buy your products, but perhaps feel that because they’re in Europe they’re always last in line?

A: European consumers have shown that historically they don’t mind that, because they end up buying as many PlayStations, if not more, than the US and Japan. In Europe, it doesn’t seem that the release of our platforms after the US and Japan - in the long run - affects how consumers feel.

So, let me get this straight, because the demand is actually there for the product and consumers go out and buy your product when it’s available, that must mean that they must not care that your company constantly treats that region as if it’s a small town in North Dakota? Hmmmm, never, ever have I heard someone say straight out, “yeah, I don’t mind that we’re screwed on release dates here in Europe”, but then again, I’m obviously out of touch and Sony’s marketing analysts really have their fingers to the pulse of the EU market. Shall I go ahead and point out how much more appealing the Wii60 combination is sounding everyday?

Read more: Interview with SCE Worldwide Europe VP Jamie MacDonald