Sony’s recent advertising campaign is hitting the airwaves and it’s how should I say, hmm, oh yeah, arrogant. I’m probably just reading too much into it, but, it seems to me that Sony is basically saying that we’re all little consumer sheep sitting and waiting anxiously to throw several month’s rent at them in exchange for their next gaming system. But that’s ok, Sony always has some top notch marketing and they’ve made up for my perceived insult by including a brilliant track by Brian Eno in a recent-ish Canadian commercial. The track is “An Ending (Ascent)” from the album “Apollo: Atmospheres and Soundtrack” (Playthrough’s #1 Eno favorite album) by Brian Eno, his brother Roger and Daniel Lanois, which has also been featured in many movies in recent years.

Watch the Canadian PS3 is coming (to bankrupt you) after the jump..

Read more: Apollo: Atmospheres and Soundtracks @ Wikipedia