A few days late but whatever, you don’t know me, you don’t know me. Last week, EA announced that they’ve signed an agreement with Microsoft subsidiary, Massive, to begin including dynamic in-game adveritising in future EA titles for the Xbox 360 and PC, starting with the upcoming “Need for Speed: Carbon”. The ads will be seamless and will not disrupt gameplay according to EA, unless you count the horrid eyesore that is the giant hamburger ad glowing and flickering in neon-pink, in such a way that it draws your attention off of the game and to the virtual sign next to the virtual lightpost that you’re about to hit. Additional titles utilizing Massive’s dynamic gaming adveritising network will be announced in the near future.

Read more: EA signs in-game adveritising deal with Massive