During the world cup, several publishers and hotels worked together to help keep the players from getting too bored around Germany while sitting in their hotel rooms. An interesting story that came out of that is the Kempinski Hotel Falkenstein and Atari teaming up to offer the Brazilian team five Xbox 360 debug kits and pre-release copies of Test Drive Unlimited for them to play around with in-between World Cup matches. No doubt they provided valuable feedback to Atari.

Read more…